SAN FRANCISCO, July 11, 2025 /PRNewswire/ -- During the upcoming American Association for Justice Annual Convention, Natasha Diemer, Chief Strategy Officer of Rafferty Domnick Cunningham & Yaffa, will co-host and headline the COO Connect Forum — a private, high-level retreat designed specifically for law firm executives confronting the rapidly growing influence of AI across firm operations, marketing, and workforce strategy.

Hosted at the Moscone Convention Center on Saturday, July 19, the forum will feature three powerhouse panels, each designed to spotlight critical developments in AI for law firm COOs and decision-makers. Designed to be high in substance and rich with actionable insights, the sessions will equip attendees with the tools they need to make smarter, faster, and more strategic decisions in the age of AI.

"This is a time for clarity, not noise," said Diemer. "We're bringing together the people who are actually running firms to talk about how AI is impacting every corner of the business — and what leadership looks like in that reality."

Panel Highlights Include:

"Will AI Know Where to Find You? The Future of Law Firm Marketing": Moderated by Co-Chair Mee Mee Wong of Altair Law.

Key topics will include:

• How AI models like ChatGPT influence client decision-making
• Turning law firm websites into effective AI training data
• The machine-readable reputation: PR, content, and credibility in the AI age
• Leveraging intake data and paid media with AI-enhanced strategies
• Understanding ROI beyond clicks, and why earned media still matters
• Using AI to streamline internal operations, from staff resourcing to workflow automation
• How firms are applying predictive analytics and AI-powered tools to assist with case evaluation and litigation strategy

An exclusive COO Connect Networking Dinner will kick off the weekend at Kokkari Estiatorio on Friday, July 18 at 8 PM, offering attendees a chance to connect with peers and panelists in an intimate setting before Saturday's programming.

Event Details:
COO Connect Forum
Saturday, July 19 | 10:00 AM – 1:00 PM
Moscone Convention Center – South Room 304, Level 3
San Francisco, CA

About Rafferty Domnick Cunningham & Yaffa

Rafferty Domnick Cunningham & Yaffa is a leading Florida law firm dedicated to advocating for victims of medical malpractice and corporate negligence. With a track record of holding powerful institutions accountable, the firm fights for justice on behalf of individuals and families affected by preventable harm.

Press Contact:
Natasha Diemer
Chief Strategy Officer (CSO)
Rafferty Domnick Cunningham & Yaffa
Phone: (561) 516-5168
Email: Natasha@pbglaw.com

Media Contact:
Bridget Mercuri
Media Strategist
AMPLIFY
Phone: (908) 612-3515
Email: bridget@amplifyforlawyers.com

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SOURCE Rafferty Domnick Cunningham & Yaffa